And Many More
A partial list of brands and houses across two decades.
— Proof > Pitch
Repositioning a 175-year-old Australian icon as the luxury house it actually is — not the bottle next to the kangaroo.
A fully integrated digital, experiential, and PR platform. A 3-day NYC mansion takeover. An Instagram competition that turned the trade into the campaign.
RFID-tracked tastings, intimate trade dinners, a Best Dressed Somm contest that flooded the feed with the right faces, and a sales blitz that turned attention into placements.
The story wasn't "Australian wine." The story was a 175-year-old house that had been quietly running the country's finest red wine program since before California had a wine industry.
Turning a quirky $10 wine into the fastest-growing wine brand in America by giving its convicts a voice — literally.
An augmented reality app that let every label come alive and tell its convict's story. The bottles became the campaign.
Strategy, brand voice, and launch architecture for the first AR-activated wine label in the U.S. market. Every label became a portal — point your phone at it and the convict on the bottle started telling you their crime.
Within 24 months, 19 Crimes was the fastest-growing wine brand in America by dollar volume.
Repositioning Napa's first great cabernet house — and proving the luxury tier still had room at the top.
A reserve-tier launch built on the founder's actual story — the man who kept BV alive through prohibition by selling sacramental wine to the Catholic Church.
Editorial-grade brand book, intimate on-premise dinners in six markets, and a magnum allocation released to the trade before the public. No paid media. No discount play. The bottle did the work.
Six months after launch, the entire allocation had sold and BV Georges de Latour landed on Wine Spectator's Top 100 — back in the conversation it had been quietly absent from for a decade.
A legacy cannabis brand going stale after a decade. We re-excavated the essence, rebuilt the system around it, and put a "Bhite Me" voice on the bottle.
Refined the brand essence to "transform the fairly enjoyable into the ridiculously fun." New packaging, new social voice, and a "Bh" wordplay that turned the legacy name into a handle.
Interviewed accounts and consumers to find the truth underneath the marketing. The category had drifted into wellness language — earnest, beige, indistinguishable. Bhang's actual customers wanted permission to enjoy themselves.
So we gave the brand its mouth back. Repositioned around fun, not function. Built the packaging, the trade pitch, and the social voice around it. Month one in market: 48% volume lift, 25% account growth.
If you're sitting on a brand with a real story buried inside it, that's the conversation worth having.
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