Twenty-five years building global brands. Now an advisor when the brand is on the line.
I spent twenty-five years inside the brand teams of some of the world's most demanding luxury houses. One lesson held everywhere: people buy the story, told by someone who believes it, long before they care about the features.
I've led brand work at Treasury Wine Estates, Diageo and Mark Anthony Group, on Penfolds, 19 Crimes, Beaulieu Vineyard, Mission Hill, Cîroc and Captain Morgan. I've repositioned icons, launched insurgents, and built the systems that keep brand work alive past the next quarter.
I'm a brand strategist and advisor. Sometimes that looks like a positioning workshop, sometimes a strategy engagement, and sometimes an embedded fractional CMO seat when the brand needs a leader in the building. Whatever the shape, I don't hand off a deck and leave. The work has to get to market.
The motto on this site, Esse Quam Videri, comes from the Ford family crest. It means to be, rather than to seem, and it's the standard I hold the work to. The greyhound you'll see on every page is the same crest, drawn in a single line of ink.
